Bienvenidos to the world of Chuy Loco

Big jefe.
Bigger
energy.

Work hard. Party harder. Get loco.

Self-made boss. Full-time legend. From the job site to the fiesta, Chuy brings a whole lot of heart—and just enough trouble.

Meet the legend Bring on the sauce

Born in Jerez. Loco everywhere.

Chuy Loco dancing in his sombrero, gold chains and snakeskin boots

The man. The myth. The mustache.

Work hard
Party harder
Get loco
Si no pica, no cuenta
Yo pongo el sabor
Tú pones el valor
Todo necesita mi salsa
Aquí mando yo

Work hard
Party harder
Get loco
Si no pica, no cuenta
Yo pongo el sabor
Tú pones el valor
Todo necesita mi salsa
Aquí mando yo

Chuy Loco looking back over his shoulder with a red rose between his teeth

01 / The man behind the mustache

A big heart.
An even bigger personality.

From Jerez, Zacatecas, to the West Coast, Chuy built a landscaping empire with two things: an unstoppable work ethic and absolutely no shortage of confidence.

But business is only half his story. Chuy loves a good party, a strong drink, great music, and making everyone around him laugh.

HometownJerez, Zacatecas
OccupationLandscaping entrepreneur
Also known asThe Mexican He-Man

Read the whole legend

02 / A little work. A lot of play.

Never a dull momento.

Big laughs, bigger stories. The world of Chuy, coming to your screen.

03 / Mucho sabor. Cero miedo.

Small bottle.
Big attitude.

Meet Chuy’s Hot Sauce. 4 flavors. 4 attitudes.
Pick the one you can handle, compadre.

$9.00 · Shop

La Que Manda

Mild

Una gota y aquí mando yo.

One drop, and I’m in charge. $10.00 · Shop

Todo Necesita Mi Salsa

Signature

No le pongo salsa a todo. Todo necesita mi salsa.

I don’t put my sauce on everything. Everything needs my sauce. $10.00 · Shop

Salsa del Jefe

Hot

Yo pongo el sabor. Tú pones el valor.

I bring the flavor. You bring the courage. $11.00 · Shop

Fuego Rojo

Very hot

Si no pica, no cuenta.

If it doesn’t burn, it doesn’t count.

04 / Straight from the jefe

Am I the most powerful Mexican He-Man you’ve ever seen? Yes or no?
— Chuy Loco, to anybody who will listen

Chuy Loco grinning out the window of his red-and-white Silverado, plate reading C.LOCO

“Which herbs? Green ones. Pay attention.” “You saw VERY HOT on the bottle. You thought it was decoration?” “Because everything tastes better when Chuy touches it, mija. That is science.” “Until it is ready, hombre. Stop rushing greatness.” More Chuy-isms

Chuy Loco’s lowered red-and-white Silverado 10 under studio lights, longhorns on the hood and a C.LOCO plate

The same truck from behind: pinstriped tailgate, chrome bumper and the C.LOCO plate — Vista trasera

05 / La troca

Llegó el jefe.

Lowered. Loud.
Legendary.

Candy red over pearl white, chrome on everything, five cab lights and a set of longhorns on the hood. You hear Chuy before you see him. Then you see the truck.

ModelSilverado 10
PlateC.LOCO
Ride heightAs low as it goes

Meet the driver Lights on. Windows down. Jerez on the radio.

06 / La tiendita

Wear a little loco.

For the ones who bring the party. Official goods, right off the truck.

Big jefe.
Bigger
energy.

A big heart.
An even bigger personality.

Never a dull momento.