Jerez, Zacatecas West Coast attitudeFree shipping over $45
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For bosses

El Jefe Dad Hat

Unstructured, washed cotton, Jefe patch

Price $26.00

Unstructured, washed cotton with the Salsa del Jefe patch on the front. For bosses who don’t need to yell to run the table.

Color Night
  • Free shipping over $45. Otherwise $6 flat.
  • Packed in 2 days. Ships from the West Coast.
  • 30-day returns on anything that wasn’t too hot for you.
  • FabricWashed cotton twill
  • PatchWoven, front
  • FitOne size, strap-back
  • BrimCurved
The storyWhy this exists

Chuy calls this the “meeting hat.” He has never been to a meeting.

Keep it niceCare instructions

Spot clean. Let it air dry in the sun like a boss.

OccasionsWhere to wear it

Sunday carne asada and Tuesday negotiations.

Chuy pairs it with

Goes great with…

Everything on the truck
Price $10.00
Hot sauce Hot

Salsa del Jefe

Yo pongo el sabor. Tú pones el valor.

What the compadres say

Reviews, más o menos.

Straight from the familia. Nobody was paid. Two were fed.

“I bought one bottle. Now my cousins come over uninvited.”

— Beto, Chuy’s cousin

“The shirt fits. The sauce fits. My plans for the evening, after the sauce, did not.”

— Rosa, the one Chuy cooks for

Mucho sabor. Cero miedo.

Five stars. Would cry again.

— Tía Lupe

“Shipped in two days. I think Chuy drove it himself. The truck was red.”

— Somebody on the West Coast

“Am I the most powerful Mexican He-Man you’ve ever seen? Yes or no?”

— Chuy Loco · reviewing his own shirt
El Jefe Dad Hat$26.00